Cutting through the credit crunch

In spite of the credit crunch, this year has seen a dramatic rise in the number of procedures such as male breast reduction and brow lifts

The credit crunch hasn't affected male plastic surgery in Britain - which increased by over 4% in 2008.

There were 3,004 surgical procedures carried out (2,881 in 2007) with male breast reduction moving into the top five procedures for men (taking over from facelifts as the 5th most popular) increasing by a staggering 44% with 323 procedures this year (Only 22 were performed in 2003 – an increase of well over 1000%!)

Rhinoplasty continued to be the top procedure for men, with 698 undertaken by BAAPS members (without much of a change from 2007) but by far the most impressive percentage rise was in the number of male brow lift procedures, which went up by 60%

Otoplasty (ear correction) increased by 23% with 1,260 procedures (up from 1,024 last year) carried out on both men and women.

According to Mr. Nigel Mercer, consultant plastic surgeon and President of The British Association of Aesthetic Plastic Surgeons: “These figures indicate that despite the beginnings of a financial downturn last year, the public’s interest in aesthetic surgery remained strong, especially in regards to specific procedures. Wide media coverage has helped to educate the public about the latest advances and choices available, and we are encouraged by the fact that more people are doing their research carefully and choosing reputable providers. In the current climate it is even more important that patients seeking cosmetic surgical procedures do not make decisions based on price."

Men had 3,004 cosmetic procedures in 2008 (up from 2,881 in 2007). The top five surgical procedures for men in 2008 were: rhinoplasty (698, down by 2.5%), eyelid surgery or blepharoplasty (610, an increase of 9%), ear correction or otoplasty (508, a staggering increase of 21.5%), liposuction (479, a decrease of 18%) and male breast reduction (323, an impressive rise of 44%).

According to Mr. Rajiv Grover, consultant plastic surgeon and BAAPS Secretary responsible for the UK national audit of cosmetic surgery;

“This year we have recorded a dramatic rise in a number of procedures such as male breast reduction and brow lifts. This may be due to heightened media attention, which has allowed men to realise the positive outcomes that can be achieved. It is also the first year since records began that we have seen a fall in liposuction and eyelid surgery, which may be due to the great number of non-surgical alternatives now available for those areas.”

According to consultant plastic surgeon and past President of BAAPS Douglas McGeorge;

“Those considering an aesthetic surgery should always be aware that no procedure is without risk. When performed under the right circumstances, cosmetic surgery can have a positive psychological impact and improve quality of life.”