Baby boomers get a lift

Another 'Baby Boomer' turns 50 every eight seconds - and many are turning to cosmetic surgery to keep themselves looking young
Dr Zubowski

Baby boomers are creating an explosion in demand for cosmetic surgery proceedures to keep themselves looking young.

Even in a shifting economic climate, plastic surgeons are seeing an increase in demand for cosmetic surgery designed to restore a more youthful appearance.

With another baby boomer turning 50 every 8 seconds, the cosmetic surgery industry is getting a lift from this population segment despite a waning economy.

In fact, many baby boomers now working longer than expected, are turning to plastic surgery and anti-aging skin care treatments to gain a competitive advantage in the workplace, according to a recent study by the American Society of Plastic Surgeons.

"The baby boomer generation is very different from their older cohorts", says Bergen County, New Jersey plastic surgeon, Dr. Robert Zubowski. "They are young at heart, more active and involved, and they want their faces and bodies to reflect this youthfulness."

Dr. Zubowski, recently featured as the breast augmentation surgeon on Real Housewives of New Jersey of New Jersey, says the procedures topping the list for men at his Paramus office are hair transplants, eyelid surgery to rejuvenate the appearance of the upper and lower eyelids, and calf implants.