Forty per cent of men would consider having cosmetic work done according to a survey.

Men's Health magazine found that more and more men are freezing their faces with Botox, tightening their jowls and having other quick, non-surgical procedures.

In the last year, doctors at the Harley Medical Group in London, which specialises in anti-ageing treatments, have seen a 57 per cent rise in male Botox injections and 5,200 consultations with men.

The appeal of these quick, non-surgical procedures is partly down to the fact that many men want to avoid surgery at all costs, says leading London dermatologist Dr Nicholas Lowe.

'Male plastic surgery can look feminine and unnatural,' he says. 'You get a tightening of the face and obvious scarring because of the thickness of men's skin.'

Picture posed by model